• Skip to main content
  • Skip to primary sidebar
  • Skip to footer
  • Home
  • About
  • Forum
  • Design Studio
  • Upholstery Jobs
  • Newsletter
  • Sponsors

The Hog Ring

Auto Upholstery Community

  • Facebook
  • Instagram
  • Twitter

Trim Shops Must Reach New Customers

July 11, 2012 By Nadeem Muaddi

Regardless of whether you’re new to auto upholstery or a seasoned pro, if you’re looking to expand your customer base, check out Hotrod & Restoration Magazine’s latest article “Interior Insights: Creating a Plan to Find New Customers”.

In the article, author and trimmer Harry Weimann tells shop owners to stop going about attracting customers haphazardly. Instead, he says, formulate a plan.

I’ve never been a big proponent of the notion that if you open the doors they’ll come. Hoping and wishing isn’t a sound plan, but making a plan is a good way to get started. Your plan should be well thought out and not something you just throw together. To begin, take out a pencil and paper and jot down some thoughts. For example, “If I were to pick my ideal customer, what would they look like and who would they be?”.

The first part of the plan to focus on is what type of trim work you plan to do, the clientele you’re trying to attract and the demographic data of those people, particularly if you’re focusing on a specific age group. This doesn’t mean that as time goes on you can’t change your focus, but this is a good starting point. [more]

Harry continues by encouraging upholstery shop owners to take advantage of both old and new school methods of reaching customers. Among his suggestions – network within your local auto trim community, take advantage of word-of-mouth marketing and learn to use social media.

For more on these subjects and other business tips, check out The Hog Ring‘s “Better Business” articles for auto upholstery shops.

Filed Under: Archive, Better Business Tagged With: Auto Trim, Auto Upholstery, Car Interior, Hotrod & Restoration Magazine

Primary Sidebar

anal porno bangbros rus porno yaşlı porno konulu porno olgun porno porno izle sarışın porno bakire sex 69 porno

THR Sponsors

NC Sewing Machines
Miami Corporation - Right Rail Ad 3
  • Keyston Bros
  • Albright's Supply
  • Hyde Leather
  • Douglass Interior Products
  • OEM+ Banner Ad - The Hog Ring
  • Leather Craft

THR Favorites

The Hog Ring - Your Steering Wheel is Dirtier than a Toilet

Your Steering Wheel is Dirtier than a Toilet

The average steering wheel is four times … [more] about Your Steering Wheel is Dirtier than a Toilet

Auto Upholstery - The Hog Ring - Design Studio

Design Studio: 1955-57 Chevy, Pt. 2

Last month, The Hog Ring Design Studio … [more] about Design Studio: 1955-57 Chevy, Pt. 2

The Hog Ring - Meet Sean Scott of Inspire Automotive

Meet Sean Scott of Inspire Automotive

Sean Scott of Inspire Automotive has only … [more] about Meet Sean Scott of Inspire Automotive

The Hog Ring - Meet Oksana Ignatova of Stitch Girl Inc

Meet Oksana Ignatova of Stitch Girl Inc

Oksana Ignatova of Stitch Girl Inc is a … [more] about Meet Oksana Ignatova of Stitch Girl Inc

Is Leather Really Better Than Vinyl?

In the past, when manufacturing restrictions … [more] about Is Leather Really Better Than Vinyl?

The Hog Ring - Meet Cameron Hayward of North Coast Custom Trim

Meet Cameron Hayward of North Coast Custom Trim

Cameron Hayward honed his skills in … [more] about Meet Cameron Hayward of North Coast Custom Trim

Categories

Footer

Recent Articles

  • Artisan Stitchworks Grew to a Million Dollar Business in a Year
  • Legendary Trimmer Sid Chavers Honored with Hall of Fame Induction
  • Mercedes-Benz GLC Debuts World’s First Vegan Certified Interior
  • Neither Coffee nor Jeans Can Stain Infiniti’s White Upholstery
  • Keyston Bros Celebrates 20 Years of Olympus Vinyl

Recent Comments

  • Edward Munday on Hidden Mouse Nest? How to Charge for the Extra Dirty Work
  • Jack on Keyston Bros. Acquires DLT Corporation
  • Brodie Smith on Aston Martin Just Introduced a New Convertible DB12
  • THE CAPTAIN on 6 Tips for Turning Callers into Customers
  • Dmei on Star Wars Seat Covers are ‘So Wizard’

Advertise With Us!

We're always looking for companies to collaborate with. Watch this short video about the benefits of sponsorship and then email us to say hi.

Copyright © 2025 · Magazine Pro On Genesis Framework · WordPress · Log in