• Skip to main content
  • Skip to primary sidebar
  • Skip to footer
  • Home
  • About
  • Forum
  • Design Studio
  • Upholstery Jobs
  • Newsletter
  • Sponsors

The Hog Ring

Auto Upholstery Community

  • Facebook
  • Instagram
  • Twitter

John Varvatos to Design Mafia-Edition 300c

September 16, 2012 By Nadeem Muaddi 4 Comments

Chrysler recently partnered with fashion designer John Varvatos to release a mafioso-styled 300c. While this special-edition Chrysler is the latest vehicle to have its interior designed and trimmed by a clothing brand, it’s certainly not the first.

Marketplace radio recently aired a short, but interesting, segment about the fashion industry’s obsession with car interiors. It’s less than two minutes long, but definitely worth a listen.

Marketplace reporter Eve Troeh explains:

It’s a tradition that really started in America more than four decades ago. In the 70s lots of fashion brands waved their magic style wands over cars. Matt Hardigree with Jalopnik.com has a few faves, like the AMC Matador from Jackie O’s favorite designer, Oleg Cassini. There’s also the Bill Blass Lincoln, complete with a Cartier clock in the dashboard.

At the height of this craze, he says, “They even had a Levi’s edition Gremlin – all the seats were denim.”

To listen to the segment, check out “New from Detroit: A designer Chrysler“. To read more about designer-brand car interiors (or fashion inspired by car interiors) check out the “Upholstery Meets Fashion” section of our website.

Filed Under: Archive, Upholstery Meets Fashion Tagged With: 1973 AMC Gremlin, 2013 Chrysler 300c, American Public Media, Auto Trim, Auto Upholstery, Car Interior, John Varvatos, Levi's Jeans, Marketplace radio

Reader Interactions

Comments

  1. No Joke Kreationz says

    September 16, 2012 at 9:57 pm

    I sell Chrysler, Jeep, Dodge, Ram i cant wait to see this in person

    Reply
  2. Melissa Kaufman says

    September 17, 2012 at 3:43 pm

    What happened to working with talented Upholstery and trim shops are we not worthy?

    Reply
    • Nadeem Muaddi says

      September 17, 2012 at 5:00 pm

      I know what you mean Melissa. However, Chrysler is probably more interested in associating their name with a popular brand than supporting independent trim shops.

      Reply
  3. Eric's Auto Upholstery says

    April 15, 2013 at 4:19 pm

    The hard working upholstery shops are struggling to keep up with the expectations of these Brand names and reality shows. Not by choice! But because the customers expect to get their interiors completed in a day or two because of the tv reality shows. That’s just it… It’s TV. The real upholstery shops that work very diligently to complete interiors to perfection are not given the time of day by the dealers such as Chrysler. Unless they are in a bind and then call upon the local upholstery shop asking for help. It’s all about the money & brand names. It’s pretty sad!

    Reply

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Primary Sidebar

THR Sponsors

Haartz Right Rail Ad - 12
NC Sewing Machines
Miami Corporation
Top Down Group
Apex Leather
  • GAHH Automotive
  • Hyde Leather
  • Albright's Supply
  • Douglass Interior Products
  • Keyston Bros

THR Favorites

Auto Upholstery - The Hog Ring - 1956 Ford F100

Design Studio: 1956 Ford F100 Door Panel

Last year we launched a series of hot rod … [more] about Design Studio: 1956 Ford F100 Door Panel

The Hog Ring - Meet Cameron Hayward of North Coast Custom Trim

Meet Cameron Hayward of North Coast Custom Trim

Cameron Hayward honed his skills in … [more] about Meet Cameron Hayward of North Coast Custom Trim

10 Questions for Sue of Fast N’ Loud

Thanks to a regular appearance on Discovery … [more] about 10 Questions for Sue of Fast N’ Loud

Watch Tim Amanns Build a Console

Take a behind-the-scenes look at how hot rod … [more] about Watch Tim Amanns Build a Console

The Hog Ring - Watch Alchemy Kustom Upholster a Bench Seat

Watch Alchemy Kustom Upholster a Seat

In his last video, Rick Valdez of Alchemy … [more] about Watch Alchemy Kustom Upholster a Seat

Auto Upholstery - The Hog Ring - Racing Seat Design Studio

Design Studio: Racing Style Bucket Seats

Once strictly a product of the aftermarket, … [more] about Design Studio: Racing Style Bucket Seats

Categories

Footer

Recent Articles

  • Keyston Bros’ Annual Customer Appreciation Day is Almost Here!
  • Every Trim Shop Should Download These Soft Top Care Guides
  • ILM: Biomaterials Should Target Synthetics, Not Leather
  • BMW Designer says Giant Screens are Out
  • It’s Almost Collector Car Appreciation Day

Recent Comments

  • Brodie Smith on Browse Keyston’s 2022 Upholstery Catalog
  • leon vreeman on Browse Keyston’s 2022 Upholstery Catalog
  • Lisa on Subaru to Offer Waterproof Upholstery
  • mahdi on This MLB Player Put Diamonds on His Steering Wheel
  • mahdi on This MLB Player Put Diamonds on His Steering Wheel

Advertise With Us!

We're always looking for companies to collaborate with. Watch this short video about the benefits of sponsorship and then email us to say hi.
anal porno bangbros rus porno yaşlı porno konulu porno olgun porno porno izle sarışın porno bakire sex 69 porno

Copyright © 2022 · Magazine Pro On Genesis Framework · WordPress · Log in