• Skip to main content
  • Skip to primary sidebar
  • Skip to footer
  • Home
  • About
  • Forum
  • Design Studio
  • Upholstery Jobs
  • Newsletter
  • Sponsors

The Hog Ring

Auto Upholstery Community

  • Facebook
  • Instagram
  • Twitter

Cashing in on Leather Seat Covers

July 20, 2015 By Nadeem Muaddi

Auto Upholstery - The Hog Ring - Alea Leather Interior

A lot of auto upholstery shops sell and install leather seat covers manufactured by reputable companies like Alea Leather Specialist, Inc. However, most only cater to individual customers. To really cash in on the market, shops need to forge strong relationships with car dealerships.

In his latest article for Restyling & Truck Accessories magazine, professional restyler and SEMA PRO council member Josh Poulson shares some tips and advice on how to get the most out of these relationships.

Below is a short excerpt from his article titled “The Scent of Leather (and Money).”

The…challenge with leather interiors is overall awareness of the product. Very few car buyers know that the cloth interior of any vehicle can be switched to leather without having to buy the higher trim level of the model they are looking at.

In fact, we still find car salespeople who are also unaware that this can be done. For this reason it takes an active marketing campaign that needs to be constant to build awareness. A consistent face-to-face sales visit at dealerships to build awareness is key.

Train the dealership’s sales staff to help them see the value of upgrading a vehicle to leather for their customer instead of jumping to the higher trim level of the same car is not only more profitable for the salesperson but also less expensive for the customer. Win-win situations are usually well received.

This is an ongoing challenge for restylers and leather manufacturers. However, if you can meet the challenge you will be successful and be able to get that smile on your face knowing you just made someone’s upgrade a positive experience!

To read the full article article in the July 2015 issue of Restyling & Truck Accessories magazine, click here. To learn more about Alea Leather, our leather seat cover manufacturer of choice, visit AleaLeather.com.

Filed Under: Archive, Better Business Tagged With: Alea Leather Specialist Inc, Auto Trim, Auto Upholstery, Car Interior, Leather Seat Covers, Restyling & Truck Accessories

Primary Sidebar

anal porno bangbros rus porno yaşlı porno konulu porno olgun porno porno izle sarışın porno bakire sex 69 porno

THR Sponsors

NC Sewing Machines
Miami Corporation - Right Rail Ad 3
  • Leather Craft
  • Hyde Leather
  • OEM+ Banner Ad - The Hog Ring
  • Douglass Interior Products
  • Albright's Supply
  • Keyston Bros

THR Favorites

The Hog Ring - Why are Headrests Difficult to Remove

Why are Headrests Difficult to Remove?

Ever wonder why some headrests are difficult … [more] about Why are Headrests Difficult to Remove?

The Hog Ring - Watch Carlex Design Trim a Mercedes C43

Watch Carlex Design Trim a Mercedes C43

I don't know about you, but Carlex Design's … [more] about Watch Carlex Design Trim a Mercedes C43

The Hog Ring - How to Make Your Own Hog Ring Pliers

How to Make Your Own Hog Ring Pliers

Lost your hog ring pliers? Ran out of hog … [more] about How to Make Your Own Hog Ring Pliers

10 Wild Lowrider Car Interiors

No doubt, you repair and upholster a lot of … [more] about 10 Wild Lowrider Car Interiors

Auto Upholstery - The Hog Ring - Stitches Custom Auto Upholstery

Shop Profile: Stitches Custom Upholstery

Tony Miller of Stitches Custom Auto … [more] about Shop Profile: Stitches Custom Upholstery

The Hog Ring - Meet Oksana Ignatova of Stitch Girl Inc

Meet Oksana Ignatova of Stitch Girl Inc

Oksana Ignatova of Stitch Girl Inc is a … [more] about Meet Oksana Ignatova of Stitch Girl Inc

Categories

Footer

Recent Articles

  • Meet Hyphyn: The Biodegradable Vinyl Changing the Game for Trimmers
  • 108 Years of Classic Cars and Upholstery: Who Will Take Over Swales Styleline?
  • Pangea Turns Leftover Auto Leather Into Opportunity for Detroit Veterans
  • Trimmer Edward Krasnowski Dies at 65
  • Registration for MasterTech Expo 2026 is Officially Open!

Recent Comments

  • Edward Munday on Hidden Mouse Nest? How to Charge for the Extra Dirty Work
  • Jack on Keyston Bros. Acquires DLT Corporation
  • Brodie Smith on Aston Martin Just Introduced a New Convertible DB12
  • THE CAPTAIN on 6 Tips for Turning Callers into Customers
  • Dmei on Star Wars Seat Covers are ‘So Wizard’

Advertise With Us!

We're always looking for companies to collaborate with. Watch this short video about the benefits of sponsorship and then email us to say hi.

Copyright © 2025 · Magazine Pro On Genesis Framework · WordPress · Log in