• Skip to main content
  • Skip to primary sidebar
  • Skip to footer
  • Home
  • About
  • Forum
  • Design Studio
  • Upholstery Jobs
  • Newsletter
  • Sponsors

The Hog Ring

Auto Upholstery Community

  • Facebook
  • Instagram
  • Twitter

How Awesome is Ferrari’s Faux Leather?

September 23, 2015 By Nadeem Muaddi

Auto Upholstery - The Hog Ring - 2016 Ferrari California Mycro Prestige

It’s practically unheard of that a super luxury automaker would upholster its interiors in faux leather — but that’s exactly what Ferrari is doing. Mycro Prestige, the company’s very own synthetic leather, is even being marketed as an upgrade to the real thing.

Car and Driver recently caught up with Andrea Bassi, Ferrari’s head of personalization, at the Frankfurt Auto Show to ask why super luxury car buyers would ever consider having their interiors trimmed in fake leather. What they found out is fascinating.

According to Bassi, customers who choose Mycro Prestige recognize that in many ways it’s superior to genuine leather. Unlike real hides, it’s waterproof, fireproof, and doesn’t fade or crack in the sun. While other faux leathers claim the same, most are easily discernable as imitations. Mycro Prestige, on the other hand, is a perfect forgery.

Car and Driver explains:

In the same way that automakers shun real suede in favor of microfiber textiles to create longer-lasting, fade-free surfaces in their sportiest models, Ferrari’s new Mycro Prestige upholstery aims to deliver a superior experience, and it’s perhaps the most convincing faux leather in the business. […]

Why would anyone trade the company’s famously soft aniline leather for a synthetic? For one reason, it’s water repellent, which makes top-down motoring in, say, Seattle or the U.K. more worry-free. Like MB-Tex, the long-serving Mercedes-Benz upholstery that looks and feels like standard Mercedes leather, Mycro Prestige won’t fade or crack over time. That means it keeps looking fresh for Ferrari owners who drive regularly, especially important for California T owners, since it’s the current Ferrari car most likely to be chosen for commuting duty. The material also is flameproof…

Among the latest of 150 catalog items available through the Tailor Made personalization program, Mycro Prestige is supple and rich, and its look is uniform with none of the rubbery texture one might associate with synthetic leather. It’s produced exclusively by an Italian supplier. Indeed, the intricately stitched and ribbed upholstery in the show car fooled nearly every eye and finger in Frankfurt. [read more]

Whereas synthetic leather was once considered a product for the budget-minded, Ferrari is transforming it into a “prestige” buy. The automaker has positioned Mycro Prestige as a sportier alternative to leather. It’s even treated as an upgrade and costs more than the genuine article. Customers who want it can make a request, but only through Ferrari‘s elite bespoke program.

It’s yet to be seen if Ferrari‘s wealthy customers will embrace Mycro Prestige. If they do, it could mark the beginning of the end for real leather.

What do you think? Is this an ingenious marketing ploy by Ferrari or is it possible that Mycro Prestige really is better than genuine leather? Tell us in the comments section below.

Filed Under: Archive, Interesting Read Tagged With: Auto Trim, Auto Upholstery, Car Interior, Faux Leather, Ferrari S.p.A., Mycro Prestige

Reader Interactions

Comments

  1. jkryu says

    January 4, 2017 at 3:07 pm

    it is a cost saving bull shit

    • Jennifer Lane says

      August 23, 2021 at 12:23 pm

      FINALLY!!! A luxury car for
      people who don’t want outdated and unethical leather!!! I’m saving up right now. GREAT JOB

Primary Sidebar

THR Sponsors

NC Sewing Machines
Top Down Group
Apex Leather
Miami Corporation RIght Rail - Ad 2
  • Albright's Supply
  • Mobile Solution
  • Douglass Interior Products
  • Moore & Giles Ad 1
  • GAHH Automotive
  • Keyston Bros
  • Hyde Leather

THR Favorites

The Hog Ring - What You Need to Know About Fleet Work

What You Need to Know About Fleet Work

Repairing vehicle seats for fleet service … [more] about What You Need to Know About Fleet Work

Auto Upholstery - The Hog Ring - Ish Jimenez - West Coast Customs

Talking Shop with Trimmer Ish Jimenez 3

The third and final installment of our … [more] about Talking Shop with Trimmer Ish Jimenez 3

The Hog Ring - How to make a seat from scratch

How to Upholster a Car Seat From Scratch

Check out this awesome guide on how to … [more] about How to Upholster a Car Seat From Scratch

Auto Upholstery - The Hog Ring - Exact Art Fabrications - Starlight Headliner

How to Fabricate a Starlight Headliner

Starlight headliners that create the illusion … [more] about How to Fabricate a Starlight Headliner

The Hog Ring - Sewn Tight Custom Interiors - Successful Shops are Clean and Organized

Sewn Tight Custom Interiors’ Secret to an Organized Shop

Every auto upholstery shop can benefit from … [more] about Sewn Tight Custom Interiors’ Secret to an Organized Shop

The Hog Ring - Why are Headrests Difficult to Remove

Why are Headrests Difficult to Remove?

Ever wonder why some headrests are difficult … [more] about Why are Headrests Difficult to Remove?

Categories

Footer

Recent Articles

  • Hydes Leather is Giving Trim Shops Cash Back on Orders
  • Apex Leather’s New Black Max Threadboard is Badass!
  • Trimmer Max Dickerson Dies at 85
  • Why is it called DAP Weldwood Adhesive?
  • BMW Won’t Charge Subscription Fees for Heated Seats

Recent Comments

  • Jack on Keyston Bros. Acquires DLT Corporation
  • Brodie Smith on Aston Martin Just Introduced a New Convertible DB12
  • THE CAPTAIN on 6 Tips for Turning Callers into Customers
  • Dmei on Star Wars Seat Covers are ‘So Wizard’
  • THE CAPTAIN on Should You Reinforce French Seams?

Advertise With Us!

We're always looking for companies to collaborate with. Watch this short video about the benefits of sponsorship and then email us to say hi.
anal porno bangbros rus porno yaşlı porno konulu porno olgun porno porno izle sarışın porno bakire sex 69 porno

Copyright © 2023 · Magazine Pro On Genesis Framework · WordPress · Log in