• Skip to main content
  • Skip to primary sidebar
  • Skip to footer
  • Home
  • About
  • Forum
  • Design Studio
  • Upholstery Jobs
  • Newsletter
  • Sponsors

The Hog Ring

Auto Upholstery Community

  • Facebook
  • Instagram
  • Twitter

How Awesome is Ferrari’s Faux Leather?

September 23, 2015 By Nadeem Muaddi

Auto Upholstery - The Hog Ring - 2016 Ferrari California Mycro Prestige

It’s practically unheard of that a super luxury automaker would upholster its interiors in faux leather — but that’s exactly what Ferrari is doing. Mycro Prestige, the company’s very own synthetic leather, is even being marketed as an upgrade to the real thing.

Car and Driver recently caught up with Andrea Bassi, Ferrari’s head of personalization, at the Frankfurt Auto Show to ask why super luxury car buyers would ever consider having their interiors trimmed in fake leather. What they found out is fascinating.

According to Bassi, customers who choose Mycro Prestige recognize that in many ways it’s superior to genuine leather. Unlike real hides, it’s waterproof, fireproof, and doesn’t fade or crack in the sun. While other faux leathers claim the same, most are easily discernable as imitations. Mycro Prestige, on the other hand, is a perfect forgery.

Car and Driver explains:

In the same way that automakers shun real suede in favor of microfiber textiles to create longer-lasting, fade-free surfaces in their sportiest models, Ferrari’s new Mycro Prestige upholstery aims to deliver a superior experience, and it’s perhaps the most convincing faux leather in the business. […]

Why would anyone trade the company’s famously soft aniline leather for a synthetic? For one reason, it’s water repellent, which makes top-down motoring in, say, Seattle or the U.K. more worry-free. Like MB-Tex, the long-serving Mercedes-Benz upholstery that looks and feels like standard Mercedes leather, Mycro Prestige won’t fade or crack over time. That means it keeps looking fresh for Ferrari owners who drive regularly, especially important for California T owners, since it’s the current Ferrari car most likely to be chosen for commuting duty. The material also is flameproof…

Among the latest of 150 catalog items available through the Tailor Made personalization program, Mycro Prestige is supple and rich, and its look is uniform with none of the rubbery texture one might associate with synthetic leather. It’s produced exclusively by an Italian supplier. Indeed, the intricately stitched and ribbed upholstery in the show car fooled nearly every eye and finger in Frankfurt. [read more]

Whereas synthetic leather was once considered a product for the budget-minded, Ferrari is transforming it into a “prestige” buy. The automaker has positioned Mycro Prestige as a sportier alternative to leather. It’s even treated as an upgrade and costs more than the genuine article. Customers who want it can make a request, but only through Ferrari‘s elite bespoke program.

It’s yet to be seen if Ferrari‘s wealthy customers will embrace Mycro Prestige. If they do, it could mark the beginning of the end for real leather.

What do you think? Is this an ingenious marketing ploy by Ferrari or is it possible that Mycro Prestige really is better than genuine leather? Tell us in the comments section below.

Filed Under: Archive, Interesting Read Tagged With: Auto Trim, Auto Upholstery, Car Interior, Faux Leather, Ferrari S.p.A., Mycro Prestige

Reader Interactions

Comments

  1. jkryu says

    January 4, 2017 at 3:07 pm

    it is a cost saving bull shit

    • Jennifer Lane says

      August 23, 2021 at 12:23 pm

      FINALLY!!! A luxury car for
      people who don’t want outdated and unethical leather!!! I’m saving up right now. GREAT JOB

Primary Sidebar

anal porno bangbros rus porno yaşlı porno konulu porno olgun porno porno izle sarışın porno bakire sex 69 porno

THR Sponsors

NC Sewing Machines
Miami Corporation - Right Rail Ad 3
  • Douglass Interior Products
  • Leather Craft
  • Keyston Bros
  • Big Z Fabric
  • Albright's Supply
  • OEM+ Banner Ad - The Hog Ring
  • Hyde Leather

THR Favorites

Auto Upholstery - The Hog Ring - Stitches Custom Auto Upholstery

Shop Profile: Stitches Custom Upholstery

Tony Miller of Stitches Custom Auto … [more] about Shop Profile: Stitches Custom Upholstery

Auto Upholstery - The Hog Ring - Tracy Weaver Recovery Room Hot Rod Interiors

10 Questions for Trimmer Tracy Weaver

We're excited to present to you the second … [more] about 10 Questions for Trimmer Tracy Weaver

Building Brand Awareness for Your Shop

We’ve all been there before – standing … [more] about Building Brand Awareness for Your Shop

Auto Upholstery - The Hog Ring - Brent Parker Motor Trimming

10 Tips to Take Trimming to the Next Level

Over the last couple of years, trimmers have … [more] about 10 Tips to Take Trimming to the Next Level

The Hog Ring - How to Make Your Own Hog Ring Pliers

How to Make Your Own Hog Ring Pliers

Lost your hog ring pliers? Ran out of hog … [more] about How to Make Your Own Hog Ring Pliers

Auto Upholstery - The Hog Ring - Chevrolet Chevelle Door Panel

Design Studio: 1964-67 Chevelle Door Panel

In continuation of our door panel series, … [more] about Design Studio: 1964-67 Chevelle Door Panel

Categories

Footer

Recent Articles

  • The Viral Headrest Gun Safe Is Going Nationwide with Tint World
  • TMG and Haartz to Open North Carolina Plant, Creating 125 New Jobs
  • Everything We Covered in June 2025
  • How OEM+ Auto Tops is Redefining Convertible Top Manufacturing with In-House Mold Production
  • From Factory Match to Full Custom: LEATHER CRAFT Has It Covered

Recent Comments

  • Edward Munday on Hidden Mouse Nest? How to Charge for the Extra Dirty Work
  • Jack on Keyston Bros. Acquires DLT Corporation
  • Brodie Smith on Aston Martin Just Introduced a New Convertible DB12
  • THE CAPTAIN on 6 Tips for Turning Callers into Customers
  • Dmei on Star Wars Seat Covers are ‘So Wizard’

Advertise With Us!

We're always looking for companies to collaborate with. Watch this short video about the benefits of sponsorship and then email us to say hi.

Copyright © 2025 · Magazine Pro On Genesis Framework · WordPress · Log in