• Skip to main content
  • Skip to primary sidebar
  • Skip to footer
  • Home
  • About
  • Forum
  • Design Studio
  • Upholstery Jobs
  • Newsletter
  • Sponsors

The Hog Ring

Auto Upholstery Community

  • Facebook
  • Instagram
  • Twitter

Designing the ‘Most Beautiful Rolls-Royce’

July 5, 2016 By Nadeem Muaddi

Auto Upholstery - The Hog Ring - Rolls-Royce Cherica Haye

CNN recently interviewed Cherica Haye, the interior designer behind Rolls-Royce Motor Cars‘ limited-edition Serenity Phantom, which features exotic Asian silk, embroidered and hand-painted cherry blossoms, and polished bamboo in its cabin. When the vehicle debuted at last year’s Geneva Motor Show, it was hailed the “world’s most beautiful Rolls-Royce” and “fit for royalty.”

During the interview, Haye revealed what inspired the one-off interior, the emotions she hopes it evokes and the hard work that went into creating it.

“With the fabric, the beauty of it, you just have to stop what you were thinking about and enjoy the moment,” she said, describing its gorgeous silk cabin. “It brings you down from 100 to a normal level. With materials you can do that.”

Although Haye is a color and material designer with Rolls-Royce Bespoke, she wasn’t always interested in cars. In fact, she initially wanted to work in the fashion industry.

“I wanted to be head of material development and design at Dior,” she said. “I don’t even know if that exists, but that’s what I wanted to do.”

Finding the world of fashion to be a lot more competitive than the automotive industry, Haye eventually shifted her focus to automotive design — conceptualizing materials for the likes of Jaguar, Kia and Audi. Here work eventually caught the eye of Rolls-Royce design director Giles Taylor, and the rest is history.

Of course, Haye isn’t the first fashionista to be plucked from the world of fashion to design car interiors. In fact, it’s become pretty common. CNN also notes that her team is comprised of professionals from a wide range of disciplines — including tattooing, sign-making, yachting, saddlery and costume design.

“There’s a constant coming together of different disciplines, but what strings us together is that we’re all design,” Haye said.

“You just have to have an eye, and that’s what connects… Not everybody’s taste is going to be the same, but you have to have that.”

In fact, Haye sees a lot of similarity between designing couture dresses and high-end car interiors, and says her skills make the transition easy.

“At heart, I’m a textiles designer that specializes in color, in material makeup, in material innovation. Not just the overall feel of it, but to the minute, micro level. I do color, I do material overlaying, material-making, designing,” she said.

Auto Upholstery - The Hog Ring - Rolls-Royce Serenity

Auto Upholstery - The Hog Ring - Rolls-Royce Serenity

Auto Upholstery - The Hog Ring - Rolls-Royce Serenity

Auto Upholstery - The Hog Ring - Rolls-Royce Serenity

Auto Upholstery - The Hog Ring - Rolls-Royce SerenityAuto Upholstery - The Hog Ring - Rolls-Royce Serenity

Auto Upholstery - The Hog Ring - Rolls-Royce Serenity

Auto Upholstery - The Hog Ring - Rolls-Royce Serenity

To read the full interview, see “The fashion maven behind the world’s most beautiful Rolls-Royce.”

Filed Under: Archive, Upholstery Meets Fashion Tagged With: Auto Trim, Auto Upholstery, Car Interior, Rolls-Royce Motor Cars, Rolls-Royce Serenity

Primary Sidebar

THR Sponsors

NC Sewing Machines
Top Down Group
Apex Leather
Miami Corporation RIght Rail - Ad 2
  • Douglass Interior Products
  • Moore & Giles Ad 1
  • Keyston Bros
  • Hyde Leather
  • Mobile Solution
  • Albright's Supply
  • GAHH Automotive

THR Favorites

Start Charging What You’re Worth

It’s time to stop preparing estimates with … [more] about Start Charging What You’re Worth

Auto Upholstery - The Hog Ring - Dodge Challenger Vinyl Top

Hot or Not? Dodge Challenger Vinyl Tops

To honor the first-generation Dodge … [more] about Hot or Not? Dodge Challenger Vinyl Tops

The Hog Ring - Convertible Top Restoration and Installation

Learn to Install Convertible Tops with this New Book

Installing convertible soft tops is one of … [more] about Learn to Install Convertible Tops with this New Book

The Hog Ring - Auto Upholstery News - Brent Parker Motor Trimming Door Panels

Lambo Stitching with Brent Parker 3

Over the last few weeks, we’ve followed … [more] about Lambo Stitching with Brent Parker 3

The Hog Ring - Meet Oksana Ignatova of Stitch Girl Inc

Meet Oksana Ignatova of Stitch Girl Inc

Oksana Ignatova of Stitch Girl Inc is a … [more] about Meet Oksana Ignatova of Stitch Girl Inc

Auto Upholstery - The Hog Ring - 2011 Chevrolet Camaro Convertible

How to Install a Top on a 2011-2012 Camaro

In 2011, Chevrolet introduced the convertible … [more] about How to Install a Top on a 2011-2012 Camaro

Categories

Footer

Recent Articles

  • Take a Look at Keyston’s Softside and Neptune Marine Vinyl
  • Everything We Covered in September 2023
  • Listen to Highlander Concept Rendering on NC Shop Talk!
  • Hydes Leather is at Rennsport Reunion 7!
  • ‘Finding Mal & Randy’ at the 2023 SEMA Show

Recent Comments

  • Jack on Keyston Bros. Acquires DLT Corporation
  • Brodie Smith on Aston Martin Just Introduced a New Convertible DB12
  • THE CAPTAIN on 6 Tips for Turning Callers into Customers
  • Dmei on Star Wars Seat Covers are ‘So Wizard’
  • THE CAPTAIN on Should You Reinforce French Seams?

Advertise With Us!

We're always looking for companies to collaborate with. Watch this short video about the benefits of sponsorship and then email us to say hi.
anal porno bangbros rus porno yaşlı porno konulu porno olgun porno porno izle sarışın porno bakire sex 69 porno

Copyright © 2023 · Magazine Pro On Genesis Framework · WordPress · Log in