• Skip to main content
  • Skip to primary sidebar
  • Skip to footer
  • Home
  • About
  • Forum
  • Design Studio
  • Upholstery Jobs
  • Newsletter
  • Sponsors

The Hog Ring

Auto Upholstery Community

  • Facebook
  • Instagram
  • Twitter

The Man Behind Ram’s New Luxury Interior

July 24, 2019 By Nadeem Muaddi 1 Comment

The Hog Ring - Ryan Nagode - The Man Behind Ram New Luxury Interior

Interested in how automakers design their interiors? Check out this interview with Ryan Nagode, interior design chief at Fiat Chrysler.

Nagode spoke with Automotive News about what inspired the luxurious, South Western-themed cabins in the latest-generation Ram pickup.

His interior design helped propel Ram to second place in sales — ahead of the Chevrolet Silverado — in the auto industry’s ongoing truck war.

Here’s an excerpt:

Q: Can you explain the creative process that produced the interior of the Laramie Longhorn? The filigree designs on the dash, for instance, remind me of a custom-made horse saddle.

A: It’s very unique in that sense, very tailored. The range of the trucks is so extreme. You go from the entry-level Tradesman to the Laramie Limited. You can’t have that same truck and just tweak it in little ways, add leather, sort of the traditional things.

It’s tough because you really want someone to feel as if their truck has been designed for them specifically. The guy that’s on the job site wants a truck that can do the job, get dirty and hose it out, for instance.

You look at that higher-end level and what things everyone has in their house or are trailering behind them. You start making these inferences. And for Longhorn it’s that Southwestern flair and feel. We just really wanted to make each of the trim levels feel almost like they were a brand within themselves and very unique. In many cases it’s little touches and little things that takes years of planning and listening to the customer base. There just isn’t one truck that will solve it across the board.

The Hog Ring - 2019 Ram HD Laramie Longhorn
The 2019 Ram 1500 Laramie Longhorn has South-Western flair.

The interview provides great insight into the thought process of an automotive designer. You’ll find it’s not dissimilar to how we approach our own custom projects.

To read the full interview, see “Saddles, leather and pickup cabins: FCA interior designer Ryan Nagode on raising the bar.”

Filed Under: Archive, Concepts & Designs Tagged With: 2019 Ram HD Laramie Longhorn, Auto Trim, Auto Upholstery, Car Interior, Ram

Reader Interactions

Comments

  1. Jaclyn says

    August 2, 2019 at 1:23 pm

    Shout out to my former colleagues and trimmers at Irvin Products in Pontiac, MI for their beautiful pattern development!

    Reply

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Primary Sidebar

THR Sponsors

NC Sewing Machines
Miami Corporation RIght Rail - Ad 2
Top Down Group
Apex Leather
  • Moore & Giles Ad 1
  • Hyde Leather
  • Albright's Supply
  • Keyston Bros
  • MasterTech Expo Ad 2
  • Douglass Interior Products
  • Premium Auto Fabrics
  • GAHH Automotive

THR Favorites

Auto Upholstery - The Hog Ring - Volkswagen Beetle - Design Studio

Design Studio: Classic VW Beetle Seats

Big news for Volkswagen fans! As per your … [more] about Design Studio: Classic VW Beetle Seats

Auto Upholstery - The Hog Ring - Ringbrothers

10 Questions for Ringbrothers’ Mike and Jim

Mike and Jim Ring of Ringbrothers are skilled … [more] about 10 Questions for Ringbrothers’ Mike and Jim

Auto Upholstery - The Hog Ring - Fisher Auto Trim, Glass and Upholstery

Instead of Art, Let’s Make Some Money!

My name is Marc Fisher, owner of Auto Trim by … [more] about Instead of Art, Let’s Make Some Money!

Nissan Answers ‘Do Not Resew’ Inquiries

Earlier this year, we reported on Nissan’s … [more] about Nissan Answers ‘Do Not Resew’ Inquiries

The Hog Ring - Vilner Works its Magic on a Tesla Model 3

Vilner Works its Magic on a Tesla Model 3

The Tesla Model 3 is a pretty sweet car. But … [more] about Vilner Works its Magic on a Tesla Model 3

The Hog Ring - 8 ways to make your trim shop more professional

8 Ways to Make Your Shop Professional

Auto upholstery shops that look and act … [more] about 8 Ways to Make Your Shop Professional

Categories

Footer

Recent Articles

  • WyoTech is Launching a Hall of Fame
  • Premium Auto Fabrics is Giving Away Hog Ring T-Shirts!
  • Classic Upholstery Won Big at the Rick Ross Car Show
  • Moore & Giles Sponsors The Hog Ring!
  • Trimmer Vincent Robert Mikla Dies at 70

Recent Comments

  • papa's pizzeria on Premium Auto Fabrics is Giving Away Hog Ring T-Shirts!
  • A on Leaked: Nissan ‘Do Not Resew’ Policy
  • Karen Newberne on Photo: Lambretta Sidecar Convertible Top
  • Karen Newberne on Photo: Lambretta Sidecar Convertible Top
  • Ron on Auto Upholstery Forum Connects Shops

Advertise With Us!

We're always looking for companies to collaborate with. Watch this short video about the benefits of sponsorship and then email us to say hi.
anal porno bangbros rus porno yaşlı porno konulu porno olgun porno porno izle sarışın porno bakire sex 69 porno

Copyright © 2023 · Magazine Pro On Genesis Framework · WordPress · Log in