To help auto businesses “reopen with confidence,” SEMA Education is hosting a series of webinars that every shop owner should tune into.
“Shifting Gears: Back to Business” will consist of four webinars, with the first starting on August 5. They will include tips, tricks and strategies for shops to emerge from the coronavirus economy stronger than ever before.
Automotive professionals “will learn how to build customer confidence, learn new cash-flow tactics specifically for post-COVID-19 growth, discover how to build a larger audience of quality connections and understand workplace best practices that smart leaders are implementing to navigate their companies and employees during times of uncertainty,” SEMA said in a statement.
Here are the webinars:
Building Customer Confidence
One of the key factors to balancing safety and operating a profitable business is building confidence with customers and teams. In this webinar, leadership development expert Bob Coakley will share best practices and resources that can help build confidence, while operating a business during a pandemic. Coakley will share practical advice, resources and examples that can be applied immediately to instill confidence with customers and teams. August 5 / Register here
Cash-Flow Tactics for Post-Covid Growth
In this unprecedented economic downturn, intelligent cash flow management has never been more important. Join CPA and journalist Gene Marks who will discuss the latest trends, technologies and best practices that smart business owners and leaders are implementing to manage their cash flow and build reserves to see them through to future growth. August 12 / Register here
Digital Do’s and Don’ts During Uncertainty
In this virtual workshop, nationally recognized social media expert Corey Perlman will share specific action that can be taken to build trust, credibility and thought leadership with local communities during times of uncertainty. Participants will learn how to build a larger audience of quality connections, fix online issues that may damage credibility and create a content plan to navigate today’s uncertainty and plan for getting back to business. August 19 / Register here
Beyond the Pandemic
Many business owners have been faced with obstacles that have not only impacted their current cash flow, but their longer-term strategies for growth. During this webinar, Gene Marks will provide an update on government, state, and local grant and lending programs, along with the latest and pending legislation for helping businesses overcome the pandemic. Marks will provide best practices and legislation that smart leaders are implementing to navigate their companies and employees, and provide a current analysis of the presidential election and how each candidate’s economic policies will impact businesses over the next two years. September 2 / Register here
It’s been a difficult few months, but there are signs that our industry is rebounding. Until it does, make sure you take advantage of all the opportunities presented to small businesses, including forgivable loans.