• Skip to main content
  • Skip to primary sidebar
  • Skip to footer
  • Home
  • About
  • Forum
  • Design Studio
  • Upholstery Jobs
  • Newsletter
  • Sponsors

The Hog Ring

Auto Upholstery Community

  • Facebook
  • Instagram
  • Twitter

BMW Won’t Charge Subscription Fees for Heated Seats

September 7, 2023 By Nadeem Muaddi

The Hog Ring - BMW is Charging Monthly for Heated Seats

Last July, we reported that BMW was set to start charging drivers $18 per month for heated seats. After much backlash, Bimmer has finally decided to drop the ridiculous ask.

Pieter Nota, the automaker’s board member for sales and marketing, said in a recent interview that the subscription plan failed because car buyers felt they already paid for the feature when they bought their vehicles.

“People feel that they paid double – which was actually not true, but perception is reality, I always say. So that was the reason we stopped that,” he told Autocar.

However, he insisted that BMW would still charge monthly subscription fees for other features. “We actually are now focusing with those ‘functions on demand’ on software and service-related products, like driving assistance and parking assistance, which you can add later after purchasing the car, or for certain functions that require data transmission that customers are used to paying for in other areas.”

Of course, BMW — and other automakers who’ve started charging monthly fees — are going to face an uphill battle getting car buyers to accept subscriptions. A survey by Cox Automotive found that 75% of potential buyers don’t want to pay ongoing charges. Of the 25% who said they’d pay, it was for features like advanced safety systems or vehicle performance upgrades.

Regardless, automakers aren’t likely to drop the idea anytime soon. In fact, General Motors expects to make up to $25 billion a year in software and subscriptions revenue, according to Autoblog. Their subscription service will roll out in 2026.

Related Stories:

  • BMW is Charging Monthly for Heated Seats
  • GM Recalls CTS Over Flaming Seat Heaters
  • This Smart Fabric Will Kill Seat Heaters

Filed Under: Archive, Cabin Technology Tagged With: Auto Trim, Auto Upholstery, BMW, Car Interior, Seat Heater

Primary Sidebar

anal porno bangbros rus porno yaşlı porno konulu porno olgun porno porno izle sarışın porno bakire sex 69 porno

THR Sponsors

NC Sewing Machines
Miami Corporation - Right Rail Ad 3
  • Albright's Supply
  • Douglass Interior Products
  • Leather Craft
  • Keyston Bros
  • Hyde Leather
  • OEM+ Banner Ad - The Hog Ring

THR Favorites

How to Build a Display Motorcycle Seat

In April, I wrote an article titled "Why I … [more] about How to Build a Display Motorcycle Seat

Auto Upholstery - The Hog Ring - 1956 Ford F100

Design Studio: 1956 Ford F100 Door Panel

Last year we launched a series of hot rod … [more] about Design Studio: 1956 Ford F100 Door Panel

5 Items to Hang on Your Shop’s Walls

Most auto upholstery shops have front offices … [more] about 5 Items to Hang on Your Shop’s Walls

The Hog Ring - Meet Derek Friesen of Custom Creations

Meet Derek Friesen of Custom Creations

When 17-year-old Derek Friesen was hired to … [more] about Meet Derek Friesen of Custom Creations

Auto Upholstery - The Hog Ring - Design Studio - High-back Bucket Seat

Design Studio: High-Back Bucket Seat

Need to design and upholster a high-back … [more] about Design Studio: High-Back Bucket Seat

Auto Upholstery - The Hog Ring - 1974 Lamborghini Espada

Lambo Stitching with Brent Parker 2

Earlier this month, Brent Parker of Brent … [more] about Lambo Stitching with Brent Parker 2

Categories

Footer

Recent Articles

  • Running a Trim Shop is Hard. This Free SBA Tool Makes It Easier
  • Subaru Seat Bolsters Are Failing. Here’s How to Fix Them (and Make Money)
  • Support Trimmers Affected by Catastrophic Flooding in Texas
  • Mercedes Reimagines Comfort with Custom Fit, 3D Printed Seat Pads
  • Wishing You a Happy Independence Day!

Recent Comments

  • Edward Munday on Hidden Mouse Nest? How to Charge for the Extra Dirty Work
  • Jack on Keyston Bros. Acquires DLT Corporation
  • Brodie Smith on Aston Martin Just Introduced a New Convertible DB12
  • THE CAPTAIN on 6 Tips for Turning Callers into Customers
  • Dmei on Star Wars Seat Covers are ‘So Wizard’

Advertise With Us!

We're always looking for companies to collaborate with. Watch this short video about the benefits of sponsorship and then email us to say hi.

Copyright © 2025 · Magazine Pro On Genesis Framework · WordPress · Log in