• Skip to main content
  • Skip to primary sidebar
  • Skip to footer
  • Home
  • About
  • Forum
  • Design Studio
  • Upholstery Jobs
  • Newsletter
  • Sponsors

The Hog Ring

Auto Upholstery Community

  • Facebook
  • Instagram
  • Twitter

WWF Teams Up with Big Brands to Clean Up the Leather Supply Chain

May 21, 2025 By Naseem Muaddi

The Hog Ring - WWF Teams Up with Big Brands to Clean Up the Leather Supply Chain

The World Wildlife Fund (WWF) has introduced the Deforestation-Free Leather Fund, aiming to enhance the sustainability of leather supply chains by improving traceability and promoting responsible sourcing practices.

The move comes as leather producers, including those that supply the auto upholstery industry, face increased scrutiny over links to deforestation and poor traceability practices.

The fund will initially focus on Brazil, where cattle ranching has led to significant deforestation in the Amazon. Since leather is a byproduct of the beef industry, the two are tightly connected. Without proper oversight, leather can come from farms that clear forests illegally or unsustainably.

Through the program, WWF seeks to implement traceability systems, invest in farm-level improvements, and assist farmers in formalizing operations to ensure deforestation- and conversion-free leather sourcing. After Brazil, the program will expand to other beef-producing countries in South America.

Fernando Bellese, WWF’s Senior Director for Beef and Leather Supply Chains, emphasized the shared responsibility of industries utilizing leather to support sustainable practices throughout the supply chain.

“While leather is a byproduct of the beef and dairy industries, it still carries responsibility for embedded impacts and emissions in the supply chain,” Bellese said in a statement. “Companies that use leather, including those in the fashion, automotive, and furniture industries, have unique leverage within the supply chain to encourage and support more sustainable practices by influencing beef and tannery operations.”

Tapestry, Inc., the parent company of brands like Coach and Kate Spade, is among the first to commit financially to the fund, building upon its previous $3 million grant to WWF aimed at enhancing leather traceability in Brazil.

The fund aspires to tag and trace one million cattle within three years and rehabilitate 45,000 hectares of degraded land, contributing to more sustainable leather production practices.

WWF is calling on brands, retailers, leather processors, and manufacturers to contribute to the $10 million fund, with contributions scaled based on company size and operations.

This initiative aligns with broader industry efforts, such as the Deforestation-Free Call to Action for Leather, which encourages companies to commit to deforestation-free leather sourcing by 2030.

Related Stories:

  • Report: US Demand for Auto Leather is Killing the Amazon
  • Senate Asks Lear About Forced Labor and Deforestation
  • Have You Heard of ‘Animal Welfare’ Leather?

Filed Under: Archive, Green Upholstery Tagged With: Auto Trim, Auto Upholstery, Car Interior, Inc., Tapestry, World Wildlife Fund

Primary Sidebar

anal porno bangbros rus porno yaşlı porno konulu porno olgun porno porno izle sarışın porno bakire sex 69 porno

THR Sponsors

NC Sewing Machines
Miami Corporation - Right Rail Ad 3
  • Keyston Bros
  • Douglass Interior Products
  • Albright's Supply
  • Hyde Leather
  • Leather Craft
  • OEM+ Banner Ad - The Hog Ring

THR Favorites

Harley-Davidson on the Nature of Leather

I found a tag attached to the bottom of a … [more] about Harley-Davidson on the Nature of Leather

The Hog Ring - Auto Upholstery News - Roy Keith Powell - Drew's Garage

Shop Profile: Roy Powell of Drew’s Garage

Master trimmer and long-time THR contributor … [more] about Shop Profile: Roy Powell of Drew’s Garage

Is Leather Really Better Than Vinyl?

In the past, when manufacturing restrictions … [more] about Is Leather Really Better Than Vinyl?

Auto Upholstery - The Hog Ring - Ish Jimenez - West Coast Customs

Talking Shop with Trimmer Ish Jimenez 3

The third and final installment of our … [more] about Talking Shop with Trimmer Ish Jimenez 3

10 Questions for Trimmer Shannon Walters

If you were to poll the hot rod community to … [more] about 10 Questions for Trimmer Shannon Walters

The Hog Ring - Sewn Tight Custom Interiors - Successful Shops are Clean and Organized

Sewn Tight Custom Interiors’ Secret to an Organized Shop

Every auto upholstery shop can benefit from … [more] about Sewn Tight Custom Interiors’ Secret to an Organized Shop

Categories

Footer

Recent Articles

  • 5 Tips to Make the Most of Industry Events
  • Dynamat’s CFO Buys the Company and Takes it Private
  • NC’s Golden Ticket Sale: Upgrade Your Machine, Win Gear & Take Your Shop to the Next Level!
  • Meet Hyphyn: The Biodegradable Vinyl Changing the Game for Trimmers
  • 108 Years of Classic Cars and Upholstery: Who Will Take Over Swales Styleline?

Recent Comments

  • Edward Munday on Hidden Mouse Nest? How to Charge for the Extra Dirty Work
  • Jack on Keyston Bros. Acquires DLT Corporation
  • Brodie Smith on Aston Martin Just Introduced a New Convertible DB12
  • THE CAPTAIN on 6 Tips for Turning Callers into Customers
  • Dmei on Star Wars Seat Covers are ‘So Wizard’

Advertise With Us!

We're always looking for companies to collaborate with. Watch this short video about the benefits of sponsorship and then email us to say hi.

Copyright © 2025 · Magazine Pro On Genesis Framework · WordPress · Log in