Regardless of whether you’re new to auto upholstery or a seasoned pro, if you’re looking to expand your customer base, check out Hotrod & Restoration Magazine’s latest article “Interior Insights: Creating a Plan to Find New Customers”. … [Read more...] about Trim Shops Must Reach New Customers
Better Business
Is Your Shop on Preferred Installers Lists?
With so much information about car interiors available online, many customers are turning to the Internet to research products and services before contacting our shops for quotes. A great way to take advantage of this trend is to add your auto upholstery shop to an industry manufacturer’s "preferred installers" list. … [Read more...] about Is Your Shop on Preferred Installers Lists?
Auto Upholstery Priced According to Tier
Hotrod & Restoration Magazine recently published an interesting article by Ace Eckleberry of ACE Custom Upholstery & Rod Shop in which he discusses the benefits of offering customers service packages priced according to tier. The piece makes for an interesting read – especially for shops looking to simplify the process through which they give estimates. … [Read more...] about Auto Upholstery Priced According to Tier
Building Brand Awareness for Your Shop
We’ve all been there before – standing around, scratching our heads, trying to figure out why business is so unusually slow. When suddenly it hits us: "Putting an ad in the paper will bring customers in!" So we contact our local newspapers, pay for an ad and wait. But after a few weeks, the response is merely lukewarm. Fed up with wasting money, we pull the ad and that’s … [Read more...] about Building Brand Awareness for Your Shop
Automakers to Give CD Players the Axe
Last month, we wrote about the disappearance of car ashtrays. Well it looks like CD players may soon be out too. Michael Arbaugh, chief designer for Ford interiors, recently told the Automotive Press Association that eliminating CD players from car interiors will reduce weight, help automakers inch towards stricter fuel economy standards and free up room on the dash for newer … [Read more...] about Automakers to Give CD Players the Axe
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