Read our article "5 Things to Give Customers For Free" in this month's edition of DLT News. You didn’t open an auto trim shop to give your services away for free, but there are five things that you can offer your customers – free of charge – that would improve your customer service and encourage them to keep coming back. … [Read more...] about Read The Hog Ring in DLT News
Better Business
Trim Shops Must Reach New Customers
Regardless of whether you’re new to auto upholstery or a seasoned pro, if you’re looking to expand your customer base, check out Hotrod & Restoration Magazine’s latest article “Interior Insights: Creating a Plan to Find New Customers”. … [Read more...] about Trim Shops Must Reach New Customers
Is Your Shop on Preferred Installers Lists?
With so much information about car interiors available online, many customers are turning to the Internet to research products and services before contacting our shops for quotes. A great way to take advantage of this trend is to add your auto upholstery shop to an industry manufacturer’s "preferred installers" list. … [Read more...] about Is Your Shop on Preferred Installers Lists?
Auto Upholstery Priced According to Tier
Hotrod & Restoration Magazine recently published an interesting article by Ace Eckleberry of ACE Custom Upholstery & Rod Shop in which he discusses the benefits of offering customers service packages priced according to tier. The piece makes for an interesting read – especially for shops looking to simplify the process through which they give estimates. … [Read more...] about Auto Upholstery Priced According to Tier
Building Brand Awareness for Your Shop
We’ve all been there before – standing around, scratching our heads, trying to figure out why business is so unusually slow. When suddenly it hits us: "Putting an ad in the paper will bring customers in!" So we contact our local newspapers, pay for an ad and wait. But after a few weeks, the response is merely lukewarm. Fed up with wasting money, we pull the ad and that’s … [Read more...] about Building Brand Awareness for Your Shop
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