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Better Business

Study: Flame-Retardant Foams Ignite

May 12, 2012 By Nadeem Muaddi

You may be under the impression that the types of foam your auto upholstery shop uses are flame retardant. But according to a recent study overseen by the Consumer Product Safety Commission, many flame-retardant foams ignite just as quickly and intensely as regular foam – a safety issue we should all be concerned about. … [Read more...] about Study: Flame-Retardant Foams Ignite

Photo: The Affordable Company Hotrod

May 6, 2012 By Naseem Muaddi

In the past, we’ve written about the benefits of owning a company show car. But not every auto upholstery shop can afford to invest the time, money and energy needed to get one up to car show standards. One company found a way around this problem – and it’s pretty ingenious. Instead of spending thousands of dollars on a hotrod, Sodablast simply had a graphic of one placed … [Read more...] about Photo: The Affordable Company Hotrod

Get the Most Out of Your Business Cards

May 3, 2012 By Naseem Muaddi

The business card has stood the test of time as one of the most effective marketing tools a company can employ. The reason is simple – it features your contact information, and is easy to carry and pass along. While most auto upholstery shops have the basics of a good business card down – shop name, slogan, phone number and address; there are other bits of information that can … [Read more...] about Get the Most Out of Your Business Cards

Is a Messy Shop Costing You Money?

April 12, 2012 By Naseem Muaddi

Though auto upholsterers work in an industry of aesthetics, we sometimes allow our shops to get messy. Sloppiness around the shop, however, can affect our businesses in ways that we may have never imagined. Jay Conrad Levinson describes this in his book Guerrilla Marketing Weapons: 100 affordable marketing methods for maximizing profits from your small business. … [Read more...] about Is a Messy Shop Costing You Money?

Why I Build Miniature Car Seats

April 9, 2012 By Naseem Muaddi

For the past few years, I’ve been constructing miniature bench and buckets seats; upholstering them in various fabrics and custom patterns; and displaying them in my shop for customers to see and feel. I’ve found that they help customers to better visualize the designs I recommend for their vehicles. … [Read more...] about Why I Build Miniature Car Seats

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