The Hog Ring

Auto Upholstery Community

Better Business

Branding Your Work With Custom Labels

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Have you ever seen those tiny airbag tabs that are sewn to the outside panels of car seats? They usually serve as warnings to auto upholstery shops. However, printed tabs – or fabric labels – are capable of so much more. Attaching a label that features your company’s name and/or contact information to tonneau covers, motorcycle seats and other jobs is a great way to brand … [Read more...] about Branding Your Work With Custom Labels

Celebrating Mothers in Auto Upholstery

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Behind many auto upholstery shops, there is a wife or mother helping to keep things together. Whether they work behind the scenes balancing the books and paying the bills or in the garage operating the sewing machines and fitting seat covers, their contributions and support helps keep our shops operating like well-oiled machines. Today The Hog Ring celebrates mothers and the … [Read more...] about Celebrating Mothers in Auto Upholstery

Photo: The Affordable Company Hotrod

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In the past, we’ve written about the benefits of owning a company show car. But not every auto upholstery shop can afford to invest the time, money and energy needed to get one up to car show standards. One company found a way around this problem – and it’s pretty ingenious. Instead of spending thousands of dollars on a hotrod, Sodablast simply had a graphic of one placed … [Read more...] about Photo: The Affordable Company Hotrod

Get the Most Out of Your Business Cards

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The business card has stood the test of time as one of the most effective marketing tools a company can employ. The reason is simple – it features your contact information, and is easy to carry and pass along. While most auto upholstery shops have the basics of a good business card down – shop name, slogan, phone number and address; there are other bits of information that can … [Read more...] about Get the Most Out of Your Business Cards