Developing and executing a well-planned marketing strategy for your auto upholstery shop can help increase profits and propel it to new levels of success. With so many proven methods available – including fliers, commercials, sponsorships and special promotions – the possibilities are endless. However, none of these marketing tools will make a difference if your business … [Read more...] about TQM & Word-of-Mouth Marketing
Better Business
Are the Yellow Pages Dead?
Many business owners tend to believe so. However, new research shows that the Yellow Pages are still the most trusted source of information on local businesses - off and online. So if you cancelled your ad in the big yellow book, you may want to reconsider. … [Read more...] about Are the Yellow Pages Dead?
How to Upsell Your Customers
Harry Weimann, auto trim shop owner and Director of Education at WyoTech, is at it again - publishing "Interior Insights: How to Upsell Your Classic Car & Truck Customers" in this month's issue of Hotrod & Restoration. The article is a quick read and chock-full of insights and advice based on years of experience. It's also a follow up to his last piece, "How to Expand … [Read more...] about How to Upsell Your Customers
The Rising Cost of Leather Hides
Have you noticed the rising cost of leather ? According to Furniture Today, leather suppliers report that their prices have increased anywhere from 10% to 40% since last year. Interestingly, demand hasn't waned. … [Read more...] about The Rising Cost of Leather Hides
Does Your Trim Shop Have a Slogan?
Does your auto trim shop have a slogan? If not, maybe it should. According to Business News Daily, "[I]f there's a lot of competition in your market, a good slogan could be the thing that separates you from the competition." It helps build brand awareness and communicates what you're all about. Many of our industry suppliers already use slogans. It's mostly independent auto … [Read more...] about Does Your Trim Shop Have a Slogan?
Recent Comments