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Ford Motor Company

Flashback: Ford’s ‘Wrist Twist’ Steering

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In 1965, an ex-missile engineer working for Ford Motor Company reinvented the steering wheel to allow drivers to navigate their vehicles using a pair of twist dials. The gizmo, appropriately named the "Wrist Twist" steering control, offered some advantages, but never caught on. It also went down in automotive history as one of the strangest re-engineering efforts of all time. … [Read more...] about Flashback: Ford’s ‘Wrist Twist’ Steering

Watch Ford Design the Mustang’s Interior

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Ford Motor Company shot a video documentary on the design and development of the all-new 2015 Mustang, and is publishing it online in a series of chapters to mark the iconic vehicle's 50th anniversary. Last week, Ford published "Chapter One: Exterior Design" — which showed a collaborative effort by project managers, designers and engineers to get the new Mustang's body just … [Read more...] about Watch Ford Design the Mustang’s Interior

Ford to Establish Auto Design Scholarship

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William Clay Ford, last surviving grandchild of Ford Motor Company founder Henry Ford, passed away early this month. To honor his legacy as an automotive design maven, Ford is establishing a scholarship fund aimed at supporting the next generation of vehicle designers — including college students majoring in industrial design who intend to use their degrees to create car … [Read more...] about Ford to Establish Auto Design Scholarship