J.D. Power just released its 2016 Initial Quality Survey and new convertibles featuring topping by The Haartz Corporation are among the vehicles with the highest ranking. … [Read more...] about JD Power Highlights Cars Topped by Haartz
J.D. Power & Associates
As auto upholsterers, we can easily tell the difference between genuine leather and synthetic leather, which automakers often call "leatherette." However, a new report by J.D. Power & Associates reveals that a lot of car owners can’t. … [Read more...] about Can You Tell Real and Fake Leather Apart?
While most automakers are busy trying to mask their cheap plastic interiors in order to make them look high-end, Chevy has decided to take a different approach. At a recent press event for it's 2013 Spark, a Chevrolet executive told the crowd that Spark drivers will get what they pay for – which, priced at $12,245, isn't much. … [Read more...] about Chevy Proudly Embraces Cheap Plastics
Karl Greenberg, a journalist for Marketing Daily, recently described car seats as "the Rodney Dangerfield of consideration points...if it's good, you don't notice it; if it's bad, you won't buy the car, regardless of how great the other features are". For years, perceptions like this kept car interiors and the industries behind them at bay. Because the public was more … [Read more...] about It’s About Time Car Interiors Matter
Haartz Corporation, a global manufacturer of automotive interiors, recently pulled a Michael Phelps in the 2012 J.D. Power & Associates Initial Quality Survey – proving, once again, why it's the go-to company for quality convertible topping material. … [Read more...] about Haartz Tops JD Power Quality Survey