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Which Car Shows Should You Attend?

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The Hog Ring has written extensively about the benefits of attending car shows. But it's obviously not feasible to promote your auto upholstery shop at every one. So which shows should you attend? In his latest "Interior Insights" article for Performance & Hotrod Business magazine, Ace Eckleberry of ACE Custom Upholstery & Rod Shop lays out his plan for how he decides. … [Read more...] about Which Car Shows Should You Attend?

Car Shows: An Exercise in Patience

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We've written extensively about car shows on The Hog Ring - covering everything from why auto upholstery shops should participate to how to organize one yourself. However, some auto trimmers still steer clear of them – noting that most times they've participated, they didn't book any new jobs. In his latest article for Hotrod & Restoration Magazine, Ace Eckleberry of ACE … [Read more...] about Car Shows: An Exercise in Patience

10 Tips to Organize Your Own Car Show

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Spring is around the corner – which means car-show season is upon us. What better way to promote your auto upholstery shop than by hosting one yourself? It’s an excellent way to tap into your local auto enthusiast community and drum up business. Plus it's not as hard as it sounds. I’ve personally organized and hosted a number of local car shows and the turnout has been … [Read more...] about 10 Tips to Organize Your Own Car Show

Car Clubs and Shows Can Help Your Shop

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Placing an ad in a local newspaper is a great way to advertise your business – if, for instance, you’re a restaurant owner whose target market is virtually anyone who eats. But if you work in the highly specialized field of auto upholstery, you can’t afford to waste valuable time and money on broad marketing strategies that provide little in return. To be successful, your … [Read more...] about Car Clubs and Shows Can Help Your Shop