• Skip to main content
  • Skip to primary sidebar
  • Skip to footer
  • Home
  • About
  • Forum
  • Design Studio
  • Upholstery Jobs
  • Newsletter
  • Sponsors

The Hog Ring

Auto Upholstery Community

  • Facebook
  • Instagram
  • Twitter

Land Rover is Moving Away from Leather

April 11, 2018 By Nadeem Muaddi

The Hog Ring - Land Rover is Moving Away from Leather

Land Rover made headlines in 2017 when design director Gerry McGovern proclaimed his dislike for leather and said the automaker would soon be moving away from using hides altogether.

Well, Land Rover appears to be very serious — because the 2018 Range Rover Velar offers the option of a leather-free interior.

Last year, McGovern told Stuff that luxury car buyers are starting to lose interest in leather due to concerns regarding animal cruelty and environmental sustainability.

“The attitude towards animal by-products is changing,” he said.

“That whole world of luxury is becoming more sophisticated and people are looking for ways to reconcile the way we use the world to create these products, things like fabrics that are more sustainable and have a better sustainable footprint.

“Personally, I’d be quite happy to move away from leather tomorrow. I don’t like that we have to slaughter all those cows to create leather.

“More importantly I think that fabric gives the opportunity to create a different look and feel.”

True to his word, the 2018 Velar is being offered with a leather-free interior package.

The standard model still comes equipped with leather. However, customers can opt for Suedecloth, a fabric made from wool and recycled plastic bottles. Luxury textile company Kydrat makes the fabric.


Interestingly, Land Rover still markets Suedecloth as luxury. However, the automaker says it’s a new type of luxury, which it’s attempting to redefine.

If you ask me, Suedecloth is just fancy cloth. Though most auto critics agree it does look and feel very premium.

Still, it’s pretty disingenuous to write off all leather as cruel or harmful to the environment. When sourced properly, leather can be more sustainable than synthetic vinyls and materials.

In fact, responsible suppliers like Hydes Leather pride themselves on working with sustainable tanneries.

Filed Under: Archive, Green Upholstery Tagged With: Auto Trim, Auto Upholstery, Car Interior, Genuine Leather, Hydes Leather, Land Rover, Range Rover, Range Rover Velar, Suedecloth

Reader Interactions

Comments

  1. Dave Lukinuk says

    April 12, 2018 at 3:04 pm

    I find McGovern’s comment about slaughtering cows to create leather quite humorous. I’m pretty certain that cattle ranchers don’t invest all that time, money, labor, and acreage merely to supply us with leather. Leather just happens to be a usefull by-product from all those steaks, cheeseburgers and milkshakes we enjoy.

  2. David Roake says

    April 20, 2018 at 7:53 am

    Utter tosh leather is a by product of the meat trade. Just another excuse to rip off people with a second rate less sustainable product … RIP OFF BRITAIN AT ITS FINEST..

Primary Sidebar

THR Sponsors

NC Sewing Machines
Top Down Group
Apex Leather
Miami Corporation RIght Rail - Ad 2
  • GAHH Automotive
  • Douglass Interior Products
  • Mobile Solution
  • Albright's Supply
  • Keyston Bros
  • Hyde Leather
  • Moore & Giles Ad 1

THR Favorites

Auto Upholstery - The Hog Ring - Mopar Mod Top

Mod Tops: The Softer Side of Mopar

Did you know that in an effort to attract … [more] about Mod Tops: The Softer Side of Mopar

Auto Upholstery - Sid Chavers

10 Questions for Trimmer Sid Chavers

Our quest to bring you exclusive interviews … [more] about 10 Questions for Trimmer Sid Chavers

Auto Upholstery - The Hog Ring - Sid Chavers 1932 Ford

Photo: Cadillac-Inspired ’32 Ford Bench Seat

This Cadillac-inspired 1932 Ford 3W seat was … [more] about Photo: Cadillac-Inspired ’32 Ford Bench Seat

Auto Upholstery - The Hog Ring - Cutters Custom Stitchin Inc

Shop Profile: Cutter’s Custom Stitchin’

There’s a three-man auto upholstery shop in … [more] about Shop Profile: Cutter’s Custom Stitchin’

Then vs Now: Rolls-Royce’s Leather Shop

Rolls-Royce Motor Cars is renowned for its … [more] about Then vs Now: Rolls-Royce’s Leather Shop

Auto Trimmers Sharing Lessons

Wisdom often comes from experience, and a lot … [more] about Auto Trimmers Sharing Lessons

Categories

Footer

Recent Articles

  • ‘Finding Mal & Randy’ at the 2023 SEMA Show
  • Hydes Leather is Giving Trim Shops Cash Back on Orders
  • Apex Leather’s New Black Max Threadboard is Badass!
  • Trimmer Max Dickerson Dies at 85
  • Why is it called DAP Weldwood Adhesive?

Recent Comments

  • Jack on Keyston Bros. Acquires DLT Corporation
  • Brodie Smith on Aston Martin Just Introduced a New Convertible DB12
  • THE CAPTAIN on 6 Tips for Turning Callers into Customers
  • Dmei on Star Wars Seat Covers are ‘So Wizard’
  • THE CAPTAIN on Should You Reinforce French Seams?

Advertise With Us!

We're always looking for companies to collaborate with. Watch this short video about the benefits of sponsorship and then email us to say hi.
anal porno bangbros rus porno yaşlı porno konulu porno olgun porno porno izle sarışın porno bakire sex 69 porno

Copyright © 2023 · Magazine Pro On Genesis Framework · WordPress · Log in