The business card has stood the test of time as one of the most effective marketing tools a company can employ. The reason is simple – it features your contact information, and is easy to carry and pass along. While most auto upholstery shops have the basics of a good business card down – shop name, slogan, phone number and address; there are other bits of information that can … [Read more...] about Get the Most Out of Your Business Cards
FXSheeting: Custom Accents Made Easy
Every now and then I come across a new product that I think has some real practical applications in my shop; and get so excited by the possibilities that I share it with all of you here on The Hog Ring. One of the most recent products I came across was The Alsa Corporation’s Soft Feel Paint. Well I stumbled upon another product that’s made by the same company: FXSheeting. … [Read more...] about FXSheeting: Custom Accents Made Easy
Harley-Davidson on the Nature of Leather
I found a tag attached to the bottom of a Harley-Davidson seat that a customer brought to my shop yesterday to be recovered. The message, which was about the nature of leather, was worded so well that I thought I’d share it. … [Read more...] about Harley-Davidson on the Nature of Leather
Consoles by Modern Classic Interiors
Need to design a center console for a custom interior? Check out Modern Classic Interiors (MCI), which makes some pretty cool designs. I personally haven't tried them, but hear good things and will definitely be giving them a shot on my next project car. … [Read more...] about Consoles by Modern Classic Interiors
Is a Messy Shop Costing You Money?
Though auto upholsterers work in an industry of aesthetics, we sometimes allow our shops to get messy. Sloppiness around the shop, however, can affect our businesses in ways that we may have never imagined. Jay Conrad Levinson describes this in his book Guerrilla Marketing Weapons: 100 affordable marketing methods for maximizing profits from your small business. … [Read more...] about Is a Messy Shop Costing You Money?
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