Placing an ad in a local newspaper is a great way to advertise your business – if, for instance, you’re a restaurant owner whose target market is virtually anyone who eats. But if you work in the highly specialized field of auto upholstery, you can’t afford to waste valuable time and money on broad marketing strategies that provide little in return. To be successful, your … [Read more...] about Car Clubs and Shows Can Help Your Shop
Auto Trimmers Sharing Lessons
Wisdom often comes from experience, and a lot of the times those experiences are bad. That’s why when a person, who I consider wise, says “take it from me,” I pay attention. You see, learning the hard way is sometimes the best lesson. Call it a blessing in disguise, but screwing up leaves us with a valuable lesson learned that we won’t soon forget or repeat. In fact, the … [Read more...] about Auto Trimmers Sharing Lessons
TQM & Word-of-Mouth Marketing
Developing and executing a well-planned marketing strategy for your auto upholstery shop can help increase profits and propel it to new levels of success. With so many proven methods available – including fliers, commercials, sponsorships and special promotions – the possibilities are endless. However, none of these marketing tools will make a difference if your business … [Read more...] about TQM & Word-of-Mouth Marketing
G.A.H.H’s Revolutionary Drop Top
If your auto trim shop is anything like mine, then you’re constantly replacing convertible tops because of separated window seals. You know what I’m talking about - when the bonding between a canvas top and glass window detaches. Until now, there was very little you could do about it. … [Read more...] about G.A.H.H’s Revolutionary Drop Top
The New Sebring Econotop
Last March, I blogged about Auto Top Inc’s new convertible econotop – which I installed on a Ford Mustang. At the time, I briefly mentioned that there’s also an econotop available for the Chrysler Sebring. Yesterday, I had the opportunity to install one and figured that I’d share my thoughts with you. … [Read more...] about The New Sebring Econotop
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