The New York Times recently published an interesting article about how the super rich shop for cars and why they, more than any other group, are concerned with their interiors. If your auto upholstery shop caters (or hopes to cater) to wealthy customers, check it out — as it provides loads of insight that can be applied to the branding and marketing of your business. … [Read more...] about What the Super Rich Look for in Car Interiors
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Alcantara’s CEO Talks Car Interiors
Auto upholstery shops that trim a lot of car interiors in Alcantara should check out Auto World News' recent interview with Andrea Boragno, CEO of Italian manufacturer Alcantara S.p.A. During the interview, Boragno touches on why he doesn't consider other microfibers, like Ultrasuede, to be competition and even sheds light on Alcantara's growing influence and marketshare in … [Read more...] about Alcantara’s CEO Talks Car Interiors
Watch Audi Trim a Leather Interior
Audi has designed and manufactured exquisite car interiors for so long that it’s easy to take them for granted. However, the amount of work that goes into each and every one is truly fascinating. … [Read more...] about Watch Audi Trim a Leather Interior
Why Do We Call It a ‘Jump Seat’?
We've all seen, repaired and even sat in a vehicle's "jump seat." But have you ever wondered where the term comes from? We did some digging to find out. … [Read more...] about Why Do We Call It a ‘Jump Seat’?
Should Auto Trimmers Join SEMA PRO?
In recent months, there’s been some talk among members of The Hog Ring community about starting a professional association for auto trimmers that can help with legal and business matters within the industry, as well as preserve and strengthen the viability of our craft. … [Read more...] about Should Auto Trimmers Join SEMA PRO?
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