The Hog Ring

Auto Upholstery Community

Interesting Read

Do You Remember the Nauga?

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Remember the Nauga - that mythical creature from which Naugahyde supposedly comes from? In the 1960's and 1970's you couldn't turn on the TV without seeing one. Today, they're still spearheading marketing campaigns for the all-American brand of artificial leather. In fact, you can even adopt a Nauga through Naugahyde's website. Cheaper imports have made it so that Naugahyde … [Read more...] about Do You Remember the Nauga?

Don’t Just Sell Repairs, Sell Comfort Too

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While the rest of the world may not take men with ponytails seriously, Buick does. Which is why its 2012 Verano sedan features headrests that provide comfort and support for drivers who rock the dated look. Useful? My hair is too short to tell. Quirky? Definitely. But it's no gimmick. Buick says that it invested 1,000 hours into developing new headrests and seats because … [Read more...] about Don’t Just Sell Repairs, Sell Comfort Too

Auto Trim and Hydrographic Printing

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In the past, auto trimmers used self-adhesive trim kits to enhance the look and feel of plain dashboards. But that’s when flat dashes were the norm and suppliers manufactured one-size-fits-all trim kits in a limited range of colors and designs. Today’s cars feature wrap-around dashboards that are so complex and unique it’s almost impossible for suppliers to mass produce trim … [Read more...] about Auto Trim and Hydrographic Printing

Is Auto Trim a Multidisciplinary Craft?

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Innovation and design website Humans Invent recently published an interesting article titled "Crafting the world’s best car interiors". The article is about Bentley and the meticulous detail it infuses into every step of the design process. While that's interesting, it's not the best part of the article. What is - is how Peter Cullum-Kenyon, Bentley’s color and trim manager, … [Read more...] about Is Auto Trim a Multidisciplinary Craft?