In a recently published shop profile, Don Kasprzyk of Kasper’s Inside Rides in Waterford, Wisconsin, perfectly summed up the importance of quality work, customer service and word-of-mouth marketing. It's business advice that every auto trimmer should heed — especially now that car show season is upon us. … [Read more...] about Why Word-of-Mouth Marketing Matters
Word-of-Mouth Marketing
5 Ways to Handle Difficult Customers
We’ve all experienced difficult customers before. You know the type – they complain about your prices; drop by everyday to “see how things are coming along”; nitpick on your work before the job is even finished; and - even after you meet all of their requirements – still aren’t satisfied. Fortunately, there are ways to handle difficult customers. Here are the … [Read more...] about 5 Ways to Handle Difficult Customers
Avoiding Flood-Damage Car Scams
With Hurricane Irene and Tropical Storm Lee behind us, the auto market will undoubtedly see an increase in the number of flood-damaged cars available for sale. While most private owners and used-car dealers will do the right thing and register the cars' titles as salvaged or flood-damaged, others will not. Hoping to make a quick buck, some heartless folks will ship the cars … [Read more...] about Avoiding Flood-Damage Car Scams
10 Tips to Facebook Market Your Trim Shop
So you set up a Facebook page for your auto upholstery shop – now what? The good news is that you're on the right track. While word-of-mouth is still the preferred method of marketing for small businesses, many are becoming increasingly more reliant on social media. According to a recent study by AT&T, 41% of small businesses have a Facebook page. In 2010, only 27% of … [Read more...] about 10 Tips to Facebook Market Your Trim Shop
TQM & Word-of-Mouth Marketing
Developing and executing a well-planned marketing strategy for your auto upholstery shop can help increase profits and propel it to new levels of success. With so many proven methods available – including fliers, commercials, sponsorships and special promotions – the possibilities are endless. However, none of these marketing tools will make a difference if your business … [Read more...] about TQM & Word-of-Mouth Marketing
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