Posts Tagged ‘Haartz Corporation’


Survey Finds Drivers Still Love Convertible Tops

Published by Nadeem Muaddi on January 11th, 2017

Auto Upholstery - The Hog Ring - Mercedes-Benz convertible

Not so long ago industry insiders were warning that convertible vehicles were a dying breed — but not anymore. In recent years, open-air vehicles have seen an extraordinary resurgence, with automakers manufacturing more soft-top models and Haartz Corporation continuing to develop fabric technology.

Car drivers have also reaffirmed their love for convertible vehicles. In fact, a recent consumer opinion survey conducted by Haartz found that key demographics prefer convertible soft tops over fixed roofs, and that 90% of convertible owners drive their cars year round.

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The Mercedes-Maybach is a Case-Study in Luxury

Published by Nadeem Muaddi on December 1st, 2016

Auto Upholstery - The Hog Ring - 2017 Mercedes-Maybach S650 Cabriolet

Of all the vehicles unveiled at the 2016 Los Angeles Auto Show, the 2017 Mercedes-Maybach S650 Cabriolet is perhaps the most luxurious – featuring a posh interior and convertible topping by the Haartz Corporation to match.

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Haartz Winter Care Guide: Convertible Soft Tops

Published by Nadeem Muaddi on October 27th, 2016

Auto Upholstery - The Hog Ring - Haartz Winter Care Guide

Brace yourselves, winter is coming…

Which is why we collaborated with The Haartz Corporation, the world’s leading manufacturer of convertible topping, to publish an all-new care guide that teaches customers how to maintain their soft tops throughout the cold season.

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Haartz Debuts Premium Convertible Top Brush

Published by Nadeem Muaddi on September 6th, 2016

Auto Upholstery - The Hog Ring - Convertible Top Brush

Earlier this year, we collaborated with The Haartz Corporation to publish two very important care guides for cloth and vinyl convertible tops. Since then, trimmers all over the world have downloaded and shared them with customers. Today, Haartz goes one step further by introducing its very own premium convertible top brush.

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Haartz Restorer’s Guide for Vintage Convertibles

Published by Nadeem Muaddi on August 30th, 2016

Auto Upholstery - The Hog Ring - Haartz Vintage Restorer's Guide

Auto upholstery shops that specialize in classic restorations face a dual challenge: Not only must their work be of the highest caliber, but also period correct. As a result, these trimmers spend a lot of time researching fabrics, parts, supplies and techniques. If they don’t, the authenticity of their work and build is put at jeopardy.

Fortunately, there are some resources available that help make the research easier. For convertible tops, Haartz Corporation‘s “Vintage Restorer’s Guide” is a solid foundation from which to start.

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Haartz on the Future of Convertible Cars 2

Published by Nadeem Muaddi on August 23rd, 2016

Auto Upholstery - The Hog Ring - 2016 Jaguar F-Type

The “Great Recession” hit the automotive industry hard, and convertible tops were no exception. During that period, which spanned from the late 2000s to early 2010s, so many automakers discontinued their convertible models that industry analysts began to speak of the segment as if it was already dead.

Well, they were wrong. Because as soon as the economy rebounded, so did the demand for drop tops. However, drivers didn’t just want any old vinyl top, they demanded high-quality fabrics in a range of designs and practical functions.

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Haartz Sponsors NEMPA’s Annual Ragtop Ramble

Published by Naseem Muaddi on July 26th, 2016

Auto Upholstery - The Hog Ring - NEMPA Ragtop Ramble & Crustacean Crawl

If you love convertibles, then surely you know about the New England Motor Press Association’s (NEMPA) “Ragtop Ramble & Crustacean Crawl” — which is now sponsored by The Haartz Corporation!

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JD Power Survey Highlights Cars Topped by Haartz

Published by Nadeem Muaddi on June 27th, 2016

Auto Upholstery - The Hog Ring - Haartz Corporation

J.D. Power just released its 2016 Initial Quality Survey and new convertibles featuring topping by The Haartz Corporation are among the vehicles with the highest ranking.

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2016 Convertible of the Year: Mercedes SL65 AMG

Published by Nadeem Muaddi on June 6th, 2016

Auto Upholstery - The Hog Ring - Topless in Miami - Mercedes-Benz SL65 AMG

The Mercedes-Benz SL65 AMG was just named “Convertible of the Year” at the sixth annual “Topless in Miami” convertible competition. The event, sponsored by The Haartz Corporation and organized by the Southern Automotive Media Association, was held on June 2 at the Ritz-Carlton Key Biscayne.

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Go ‘Topless in Miami’ with Haartz!

Published by Nadeem Muaddi on May 31st, 2016

Auto Upholstery - The Hog Ring - Haartz Topless in Miami

When most people think of Miami, beaches, sunshine and drop tops come to mind. That’s why it’s so fitting that The Haartz Corporation is sponsoring the sixth annual “Topless in Miami” convertible competition.

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