There are a lot of unique specializations within the field of automotive repair and customization. Fortunately, auto upholstery is one of the few that’s multi-disciplinary. This makes it easier for us to lend our existing skills to other related, but non-upholstery, jobs — which can expand our list of services and increase revenue. In a new series titled "Diversify Your … [Read more...] about Diversify Your Shop with Window Tinting
Better Business
Take Advantage of Demand for Better Seats
There's a reason why car seats have advanced more in the last 20 years than they have in the rest of automotive history combined. Car buyers are sick and tired of sitting in bare cabins with limited comfort and functionality. They're voicing their dissatisfaction to automakers, who are being forced to respond with better designs. Interested in the trend, The Wall Street … [Read more...] about Take Advantage of Demand for Better Seats
Why Word-of-Mouth Marketing Matters
In a recently published shop profile, Don Kasprzyk of Kasper’s Inside Rides in Waterford, Wisconsin, perfectly summed up the importance of quality work, customer service and word-of-mouth marketing. It's business advice that every auto trimmer should heed — especially now that car show season is upon us. … [Read more...] about Why Word-of-Mouth Marketing Matters
Improve Your Shop’s Phone Etiquette
Marketing consultant Tom Smisek recently conducted an informal survey of automotive repair shops to gauge how professional they are over the phone. Based on what he learned, Tom wrote an article providing tips on how shops can improve their phone etiquette, and with it grow their businesses. It’s a must-read for every shop owner and employee. … [Read more...] about Improve Your Shop’s Phone Etiquette
Survey Highlights In-Demand Car Features
Today, more than ever before, new car buyers are willing to spend extra cash to improve and upgrade their vehicle interiors. In fact, a new survey by research and consulting firm AutoPacifica shows that of the 10 most in-demand car features, five are interior related and the top two are seat specific. … [Read more...] about Survey Highlights In-Demand Car Features
Recent Comments