In a recently published shop profile, Don Kasprzyk of Kasper’s Inside Rides in Waterford, Wisconsin, perfectly summed up the importance of quality work, customer service and word-of-mouth marketing. It's business advice that every auto trimmer should heed — especially now that car show season is upon us. … [Read more...] about Why Word-of-Mouth Marketing Matters
Better Business
Improve Your Shop’s Phone Etiquette
Marketing consultant Tom Smisek recently conducted an informal survey of automotive repair shops to gauge how professional they are over the phone. Based on what he learned, Tom wrote an article providing tips on how shops can improve their phone etiquette, and with it grow their businesses. It’s a must-read for every shop owner and employee. … [Read more...] about Improve Your Shop’s Phone Etiquette
Survey Highlights In-Demand Car Features
Today, more than ever before, new car buyers are willing to spend extra cash to improve and upgrade their vehicle interiors. In fact, a new survey by research and consulting firm AutoPacifica shows that of the 10 most in-demand car features, five are interior related and the top two are seat specific. … [Read more...] about Survey Highlights In-Demand Car Features
Understanding Auto Business Insurance
Just because your auto upholstery shop is insured doesn’t mean your covered for everything. To protect your business from potential losses and liabilities, you need to now exactly what your policy includes and take steps to ensure that it’s exactly what you need. Otherwise, you’re setting yourself up to fail. … [Read more...] about Understanding Auto Business Insurance
Your Upholstery Shop Needs a Commercial
Remember when small family businesses like ours could only dream of producing and airing commercials? Well those days are over. Today, all you need is your smart phone’s video camera and a laptop computer to create a web commercial that can be uploaded to YouTube and viewed by thousands of potential customers. And, increasingly, more auto upholstery shops are realizing it! … [Read more...] about Your Upholstery Shop Needs a Commercial
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