When most people imagine a new car design, they think of the exterior not the interior. However, inside the car is arguably more interesting and complex. It's where automakers are better able to differentiate themselves from competitors and win over customers by providing a truly unique and comfortable driving experience. … [Read more...] about The Challenge of Designing Car Interiors
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Help Industry Families Hit by Hurricanes
Natural disasters — from hurricanes to wildfires — have wrought havoc for millions of Americans over the past two months. The effects have been so great that the Automotive Aftermarket Charitable Foundation (AACF) says requests for assistance have increased 78%. … [Read more...] about Help Industry Families Hit by Hurricanes
Why Car Engineers are Wearing Seat Covers
Remember the Virginia Tech researcher who caused confusion and panic in Arlington by dressing as a seat cover and driving a van around town? We now have more details on what he was doing. … [Read more...] about Why Car Engineers are Wearing Seat Covers
4H-Customs Mobilizes Aid for Texas
Speaking of auto trimmers assisting relief efforts in southeast Texas, we want to give a shout out to Justin Henzel of 4H-Customs Upholstery for helping organize a food and supplies drive in Destin, Florida. … [Read more...] about 4H-Customs Mobilizes Aid for Texas
Houston Floods: Help Auto Shops Recover
SEMA has partnered with the Automotive Aftermarket Charitable Foundation (AACF) to assist auto professionals in Houston, Texas, impacted by the devastating floods caused by Tropical Storm Harvey. … [Read more...] about Houston Floods: Help Auto Shops Recover
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