For better or worse (…and it’s probably for worse), the fashion industry’s relationship with automakers doesn’t appear to be showing any signs of letting up. In fact, it’s only getting stronger. Car companies are still passing up the opportunity to work with talented trimmers in order to sign million-dollar deals with brand-name clothes designers who know absolutely nothing … [Read more...] about Car Couture: The Ultimate Bore?
Rants & Raves
Making a Case for Antique Sewing Machines
For as long as I can remember, my auto upholstery shop has had an abundance of antique sewing machines lying around. My father has been collecting them for years. Swap meets, garage sales, flea markets and even curbside trash picking has filled my shop with more machines than I care to count. Most are a century old and serve no purpose but to take up space – or so I thought. … [Read more...] about Making a Case for Antique Sewing Machines
Nissan Answers ‘Do Not Resew’ Inquiries
Earlier this year, we reported on Nissan’s controversial use of “do not resew” tags on new vehicle seat covers. Nissan had implemented the restriction without giving an explanation as to why it had been put in place or what other repair options were available to auto trimmers. Not even SEMA was able to get the automaker to comment on the issue. Well, after months of no … [Read more...] about Nissan Answers ‘Do Not Resew’ Inquiries
Chevy Honors the Craft of Auto Upholstery
Check out Chevy's teaser video for the 2014 Corvette C7. Not only is it shot in an auto upholstery shop, but Chevy proudly proclaims to honor our craft. … [Read more...] about Chevy Honors the Craft of Auto Upholstery
It’s About Time Car Interiors Matter
Karl Greenberg, a journalist for Marketing Daily, recently described car seats as "the Rodney Dangerfield of consideration points...if it's good, you don't notice it; if it's bad, you won't buy the car, regardless of how great the other features are". For years, perceptions like this kept car interiors and the industries behind them at bay. Because the public was more … [Read more...] about It’s About Time Car Interiors Matter
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