So you set up a Facebook page for your auto upholstery shop – now what? The good news is that you're on the right track. While word-of-mouth is still the preferred method of marketing for small businesses, many are becoming increasingly more reliant on social media. According to a recent study by AT&T, 41% of small businesses have a Facebook page. In 2010, only 27% of … [Read more...] about 10 Tips to Facebook Market Your Trim Shop
Customers Demand Better Interiors
Long gone are the days when people bought cars just because they looked good. The Associated Press has published an interesting article about how the quality of car interiors is playing a bigger role in customers’ buying decisions – leading many automakers to improve their comfort, design and technological sophistication. … [Read more...] about Customers Demand Better Interiors
Interior Plastics Get Moo-re Weird
I'm waiting for Kia to start trimming its cars in squirrel tails, because the list of things that automakers are using to manufacture their cabins are getting weirder by the day. We've already told you about Toyota's use of sugarcane, Nissan's use of water bottles, Ford's use of recycled jeans pants and Hyundai's use of volcanic rock. Now, the University of Alberta is … [Read more...] about Interior Plastics Get Moo-re Weird
Guarding Your Shop from Natural Disasters
Suppose your auto trim shop catches fire or a tree falls over and crashes through the roof - are you covered? Hotrod & Restoration recently published a great article about how to protect your shop (and livelihood) from falling victim to a natural disaster. Among the steps they recommend: (1) find alternate storage for your projects and equipment, (2) back up your files … [Read more...] about Guarding Your Shop from Natural Disasters
The Future of Benz Interiors
The folks over at Complex recently took a tour of Mercedes-Benz's design center in Stuttgart, where they learned about some really exciting interior projects that the luxury automaker has in the works. Among them, Mercedes-Benz is planning on trimming its interiors with granite veneers and upholstering its seats in silk, cashmere and fur. … [Read more...] about The Future of Benz Interiors
Recent Comments