The Hog Ring

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Industry Trends & Reports

UAE’s Growing Culture of Custom Cars

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The United Arab Emirates (UAE) is known the world over for its love of everything wild and extravagant – and car interiors are no exception. Local news source 7 Days in Dubai recently published an article highlighting just how over-the-top Emiratees like their cars. The extent to which they demand their interiors stand out will leave you amazed; and quite possibly intrigued to … [Read more...] about UAE’s Growing Culture of Custom Cars

Britain’s Odd Obsession with Convertibles

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While America has experienced a sharp drop in demand for convertible cars, Britain's market continues to grow. This, of course, is odd given how much worse weather is for topless motoring in the UK. Even more odd is the fact that most British convertible owners never even drop their tops. A recent study conducted by Audi found that Brits buy soft-top cars for an entirely … [Read more...] about Britain’s Odd Obsession with Convertibles

It’s About Time Car Interiors Matter

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Karl Greenberg, a journalist for Marketing Daily, recently described car seats as "the Rodney Dangerfield of consideration points...if it's good, you don't notice it; if it's bad, you won't buy the car, regardless of how great the other features are". For years, perceptions like this kept car interiors and the industries behind them at bay. Because the public was more … [Read more...] about It’s About Time Car Interiors Matter