The "Great Recession" hit the automotive industry hard, and convertible tops were no exception. During that period, which spanned from the late 2000s to early 2010s, so many automakers discontinued their convertible models that industry analysts began to speak of the segment as if it was already dead. Well, they were wrong. Because as soon as the economy rebounded, so did … [Read more...] about Haartz on the Future of Convertible Cars 2
Convertible Top
Photo: Lambretta Sidecar Convertible Top
Italian motor scooter company Lambretta went out of business more than 40 years ago. However, its stylish scooters remain popular to this day with collectors across the globe who restore and customize them. … [Read more...] about Photo: Lambretta Sidecar Convertible Top
Haartz Care Guide: Cloth Convertible Tops
It’s not enough to sell and install convertible tops. Auto upholstery shops that want to distinguish themselves as convertible top experts should also teach customers how to care for their new tops and even sell products, like RaggTopp Cleaner and Protectant, to help them do just that. … [Read more...] about Haartz Care Guide: Cloth Convertible Tops
Haartz Introduces Custom Weave Tops
In 2012, we reported that The Haartz Corporation was experimenting with technology that would allow automakers in the future to create convertible soft tops with custom woven patterns — an industry first that could revolutionize vehicle aesthetics. Well, the future is here, as the public can now purchase a 2016 Mini Cooper with a Union Jack woven into its convertible soft … [Read more...] about Haartz Introduces Custom Weave Tops
Buick to Air Super Bowl Ad for Cascada
Proving once and for all that convertible cars are back, Buick is set to air its first-ever Super Bowl commercial on Sunday featuring the all-new Cascada. … [Read more...] about Buick to Air Super Bowl Ad for Cascada
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