The WardsAuto Interiors Conference — the only event in North America solely dedicated to automotive interiors — is back, and details have just been released.
Posts Tagged ‘WardsAuto’
With its annual Interiors Conference just weeks away, WardsAuto has announced its list of the auto industry’s “10 Best Interiors.” Although last year affordable cars with spartan cabins dominated the lineup, this year the interiors selected are all decidedly upscale.
While speaking at the 2015 WardsAuto Interiors Conference last month in Dearborn, Michigan, Adam Bernard of General Motors addressed the auto industry’s changing perception of luxury interiors.
His comments provided insight on a trend that auto upholsterers have long noticed: Affordable cars are increasingly being manufactured with higher-quality materials – especially on the inside – blurring the line between what was once considered luxury and what is now stock.
What do the Kia Soul and Rolls-Royce Wraith have in common? Not much… except they both just made WardsAuto’s list of the 10 best new OEM car interiors. In fact, this year’s list of honorees represents WardsAuto’s most diverse list yet.