The Hog Ring

Auto Upholstery Community

Better Business

10 Tips to Facebook Market Your Trim Shop

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So you set up a Facebook page for your auto upholstery shop – now what? The good news is that you're on the right track. While word-of-mouth is still the preferred method of marketing for small businesses, many are becoming increasingly more reliant on social media. According to a recent study by AT&T, 41% of small businesses have a Facebook page. In 2010, only 27% of … [Read more...] about 10 Tips to Facebook Market Your Trim Shop

Car Clubs and Shows Can Help Your Shop

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Placing an ad in a local newspaper is a great way to advertise your business – if, for instance, you’re a restaurant owner whose target market is virtually anyone who eats. But if you work in the highly specialized field of auto upholstery, you can’t afford to waste valuable time and money on broad marketing strategies that provide little in return. To be successful, your … [Read more...] about Car Clubs and Shows Can Help Your Shop

Auto Trimmers Sharing Lessons

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Wisdom often comes from experience, and a lot of the times those experiences are bad. That’s why when a person, who I consider wise, says “take it from me,” I pay attention. You see, learning the hard way is sometimes the best lesson. Call it a blessing in disguise, but screwing up leaves us with a valuable lesson learned that we won’t soon forget or repeat. In fact, the … [Read more...] about Auto Trimmers Sharing Lessons

Guarding Your Shop from Natural Disasters

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Suppose your auto trim shop catches fire or a tree falls over and crashes through the roof - are you covered? Hotrod & Restoration recently published a great article about how to protect your shop (and livelihood) from falling victim to a natural disaster. Among the steps they recommend: (1) find alternate storage for your projects and equipment, (2) back up your files … [Read more...] about Guarding Your Shop from Natural Disasters